GTM Engineering & RevOps · London

Your CRM should drive revenue.
Most don't.

GrowthKitty designs and builds the operational infrastructure behind B2B revenue — CRM architecture, lifecycle automation, custom integrations, and AI-powered scoring. For teams that have outgrown their current setup.

12×
HubSpot certified
CAB
HubSpot advisory board
12+ yrs
GTM leadership
EMEA+APAC
Client coverage

Who we are

The architect, not the admin.

GrowthKitty is a boutique GTM Engineering and RevOps consultancy led by Kasey Chan. Most agencies send in a junior to configure your HubSpot. GrowthKitty sends in the architect.

Kasey works directly with every client — no account managers, no handoffs. With 12+ years of hands-on GTM and CRM leadership across EMEA and APAC, she brings client-side commercial experience alongside deep technical execution.

Companies call GrowthKitty when their last implementation didn’t stick, their data doesn’t reconcile, or their stack is growing faster than their ops team can handle.

12× HubSpot Certified — including RevOps, Solutions Architecture, and Implementation for Partners
Salesforce 4× Ranger + 8× Superbadges — dual-platform capability most boutiques don’t have
HubSpot Customer Advisory Board Member — contributing directly to the platform roadmap
Claude AI-native workflows — one of the few UK RevOps practitioners building real AI integrations inside HubSpot
Featured in Cognism’s Fix Your Funnel — Top 12 Tactical Playbooks. IBM Enterprise Design Thinking Practitioner.

Four services

Everything from a 2-week diagnostic to an always-on AI layer.

Click any service to see full deliverables, proof points, and how Claude AI is built in.

01
Revenue Blueprint
A full CRM diagnostic and prioritised 90-day roadmap. The right starting point for most clients — before a single workflow is touched.
2–3 weeksFixed feeEntry point
02
Stack Rebuild
Full CRM architecture, data migration, custom integrations, and MEDDPICC Playbooks. HubSpot onboarding or Salesforce migration — done properly.
6–12 weeksProject20+ migrations
03
GTM Engine
Kasey embedded as your fractional RevOps lead. Lifecycle automation, ABM execution, pipeline reporting, and sales enablement — month by month.
Monthly retainer3–6 months+Senior-only
04
AI Revenue Ops
Claude built into your HubSpot — lead scoring, personalised sequences, churn alerts, and deal briefings. A governed AI layer your team will actually trust.
4–6 weeksProjectClaude-native

How services connect

A typical client journey.

Most clients start with a Revenue Blueprint. What happens next depends on what we find. AI Revenue Ops can be added at any stage.

GrowthKitty service journey START HERE SERVICE 01 Revenue Blueprint 2–3 weeks · Fixed fee CRM needs rebuilding? Yes Stack already OK — skip ahead SERVICE 02 Stack Rebuild 6–12 weeks · Project transitions to ongoing retainer SERVICE 03 GTM Engine Monthly retainer SERVICE 04 — ADD-ON AI Revenue Ops can be added at any stage Optional path Typical progression
Credentials
12×
HubSpot certifications
4× Ranger
Salesforce certified
CAB
HubSpot advisory board
20+
CRM migrations
Top 12
Cognism playbooks
EMEA+APAC
Client coverage

Not sure where to start?

Most clients begin with a Revenue Blueprint — a 2–3 week diagnostic that tells you exactly what’s broken and what to fix first. Or just book a call and we’ll figure it out together.

Book a discovery call
Service 01 — Entry point

Revenue
Blueprint.

Find out exactly what’s broken, what to prioritise, and what to build next — before a single workflow is touched.

2–3 wks
Timeline
Fixed fee
Pricing
Clear output
One deliverable

The problem

You know something’s off. You just don’t know where to start.

Most B2B teams don’t have a visibility problem — they have a trust problem. The data is there, but nobody agrees on what it means. MQLs get passed to sales and disappear. Attribution reports tell three different stories.

We’re generating leads but sales says none of them are qualified

Our HubSpot was set up two years ago and nobody knows what half of it does

I need to show the board a 90-day plan and I don’t know where to focus

We just raised and need to get RevOps in order before we scale the team

What’s included

A full diagnostic with a clear, prioritised plan.

  • Full HubSpot audit — lifecycle stages, pipeline structure, workflow logic, and data quality reviewed end to end
  • Stack gap analysis — what’s redundant, missing, or misconfigured and costing you data accuracy
  • ICP scoring model draft — firmographic and behavioural signals mapped and weighted for your buyer profile
  • Attribution gap analysis — where pipeline is lost between marketing handoff and closed revenue
  • Prioritised 90-day roadmap — quick wins, medium-term builds, phased sequencing plan
  • Written recommendations deck — formatted for leadership, a board, or investors

Claude AI

AI-accelerated analysis. Kasey-verified insight.

Powered by Claude

Weeks of analysis. Days of delivery.

Claude maps your HubSpot property structure, workflow logic, lifecycle data, and attribution gaps — surfacing patterns that would take weeks to audit manually. Every finding is reviewed and translated into commercially grounded recommendations by Kasey.

Proof

Delivered across SaaS, RegTech, and B2B services.

B2B SaaS client — Series B, API platform

Lifecycle misalignment suppressing MQL conversion — identified and fixed.

Marketing and sales were operating from different definitions of a qualified lead. The audit uncovered misaligned lifecycle stages, missing SLA handoff rules, and a CRM that couldn’t support ABM execution.

50%
MQL → SAL uplift
<5%
Churn rate achieved

Best for

Series A–B SaaS teamsPost-raise GTM resetNew CMO or CRO joiningPre-migration audit

Start with a conversation.

You work directly with Kasey — 12× HubSpot Certified, HubSpot CAB Member, 12+ years across EMEA and APAC. No juniors, no handoffs.

Book a discovery call

12× HubSpot Certified  ·  Salesforce 4× Ranger  ·  HubSpot CAB Member

Service 02 — Core technical delivery

Stack
Rebuild.

A properly architected CRM — built once, built to last. From HubSpot onboarding to full Salesforce migration.

6–12 wks
Timeline
Project
Format
20+
Migrations delivered

The problem

Your CRM was set up to get started. Not to scale.

Lifecycle stages were never properly defined. Lead scoring is meaningless. Or you’re running Salesforce paying for complexity you don’t need — and the migration feels too risky without someone who knows both sides.

Our HubSpot was implemented by a generalist two years ago and we’ve been patching it ever since

We’re migrating from Salesforce and terrified of losing pipeline history mid-transition

We have 100k+ contacts and no idea which ones are actually qualified

Marketing and sales still argue about what counts as an MQL

What’s included

Architecture first. Migration done right. Clean data at go-live.

  • CRM architecture design — lifecycle stages, pipeline logic, SLA handoff rules, and object structure defined before build begins
  • Data migration and cleansing — field mapping, deduplication, record import and validation (HubSpot onboarding or Salesforce → HubSpot)
  • Custom integrations — finance tools, enrichment platforms, or bespoke REST API and webhook builds
  • MEDDPICC embedded into HubSpot Playbooks for consistent sales qualification
  • Claude-powered lead scoring — firmographic, behavioural, and intent signals combined dynamically
  • Post-go-live optimisation and handover documentation with team training

How it works

Four phases. One clean go-live.

Phase 01

Discover & Design

Workshop to map lifecycle, ICP, data model, and integration requirements.

Phase 02

Architect & Build

CRM structure, scoring logic, workflows, and playbooks built to spec.

Phase 03

Migrate & Test

Data cleansed, migrated, and validated. Integrations tested before go-live.

Phase 04

Go-Live & Optimise

Launch, monitor, fix. Team trained, documentation handed over.

Claude AI

Lead scoring that reasons — not just a rule list.

Powered by Claude

Dynamic qualification built into your CRM.

Kasey architects Claude-powered scoring prompts that evaluate contact behaviour, firmographic fit, and intent signals in combination — deployed as HubSpot Operations Hub custom coded actions. The result is a scoring model that thinks the way your best sales rep thinks.

Proof

RegTech client — pre-Series A, enterprise B2B

Built a complete ABM CRM and outreach infrastructure from scratch.

The client needed to sell to Tier 1 financial institutions before Series A. Starting from zero — no CRM, no lifecycle logic, no outreach capability — we designed and built the entire GTM stack in under 90 days.

3×
BDR engagement rate
2×
Conversion rate
Tier 1 banks
Secured as clients

Best for

Salesforce → HubSpot migrationSeries A–B scalerRegTech / FinTech pre-Series A100k+ record migrations

Most clients start with a Revenue Blueprint.

A 2–3 week diagnostic gives us both a clear brief before the build begins. It de-risks the project and means go-live is faster and cleaner.

Book a discovery call

12× HubSpot Certified  ·  Salesforce 4× Ranger  ·  20+ migrations delivered

Service 03 — Ongoing retainer

GTM
Engine.

Senior RevOps in your corner, without the full-time hire. Kasey embedded inside your team — strategy and execution, month by month.

Monthly
Retainer
3–6 mo+
Typical duration
Direct access
To Kasey, always

The problem

You need a senior RevOps operator — but not at full-time cost.

Most agencies solve this by sending in a junior. GrowthKitty doesn’t have juniors. Every client works directly with Kasey.

We need someone who can own RevOps strategy and actually execute it — not just advise

Our GTM team is scaling fast and the ops layer isn’t keeping up

We have a board meeting every quarter and our pipeline reporting still doesn’t hold up

We want ABM running properly but nobody on the team has done it before

What’s included

An operating RevOps function — not a consulting retainer.

  • Fractional RevOps leadership — standups, sprint planning, and revenue reviews as a senior team member
  • Lifecycle automation — ongoing workflow builds, sequence design, lead nurture logic, and trigger management
  • ABM programme execution — Metadata, Mutiny, and Cognism set up and managed across target account lists
  • Monthly attribution and pipeline reporting — board-ready dashboards and written commentary
  • Sales enablement — MEDDPICC Playbooks, Sequences, and 1:1 video strategy maintained and iterated monthly
  • Iterative CRM improvements and new integration builds as the business evolves

Claude AI

AI working inside your CRM every day.

Powered by Claude

The AI layer that makes your GTM team faster.

On a GTM Engine retainer, Claude generates personalised sequence copy per lifecycle stage and ICP, drafts Playbook content updated as your positioning evolves, flags at-risk accounts by pattern-matching CRM signals, and summarises deal notes so AEs walk into calls prepared. Kasey governs every prompt and workflow.

Proof

Series B SaaS client — API platform, 80-person GTM team

Fractional RevOps lead across full GTM stack rebuild and ongoing optimisation.

Led the RevOps function across a full-stack transformation — ABM audience sync via CDP, HubSpot ABM Playbooks with MEDDPICC-in-RAG, finance tool integration for revenue attribution, and lifecycle architecture with SLA handoff rules.

50%
MQL → SAL uplift
<5%
Churn rate
Clicks
Quote-to-close time

Best for

Series A–C SaaSPost Stack Rebuild retainerScaling GTM team (5–50 people)ABM programmesHubSpot agency white-label

You get Kasey. Not a junior account manager.

Every retainer client works directly with Kasey — HubSpot CAB Member, 12× certified, 12+ years of GTM leadership across EMEA and APAC.

Book a discovery call

12× HubSpot Certified  ·  Salesforce 4× Ranger  ·  HubSpot CAB Member

Service 04 — Emerging differentiator

AI Revenue
Ops.

Claude inside your CRM — scoring leads, writing sequences, flagging churn risk, and briefing your sales team. Automatically.

4–6 wks
Build timeline
Project
Format
Always on
Once deployed

The opportunity

Your CRM has all the data. It’s not doing anything useful with it.

HubSpot’s native AI features are a starting point — not a strategy. Predictive scoring works on surface signals. Sequences are one-size-fits-all. AI Revenue Ops builds the intelligence layer that changes this.

Our sales reps spend 30 minutes prepping for every call that could be done in 5

We write the same sequence emails for every prospect regardless of fit or stage

We have churn signals in the data but nobody’s watching until it’s too late

We want to use AI in our CRM but not bolt a chatbot to the side of HubSpot

What’s included

A real AI layer. Not a feature toggle.

  • AI-powered lead scoring — Claude evaluates fit and behaviour as a HubSpot Operations Hub custom coded action, producing a dynamic qualification score per contact
  • Automated Playbook content — call scripts, objection handlers, and discovery questions per ICP, refreshed as your positioning evolves
  • Personalised sequence copy at scale — Claude writes outreach variants for each lifecycle stage and ICP
  • Churn and at-risk account alerts — Claude pattern-matches CRM engagement signals and flags warning signs early
  • AI-assisted deal briefings — structured pre-call summaries for AEs based on deal notes and activity history
  • Full documentation and team training so your team understands, trusts, and can maintain the AI layer

How it works

Four weeks from scoping call to live deployment.

Week 1–2

Scoping & Design

Map use cases, ICP signals, CRM data structure, and output quality standards.

Week 2–3

Prompt Build & Test

Claude prompts written, tested against live records, refined for accuracy.

Week 3–4

HubSpot Integration

Workflows configured, custom coded actions deployed, triggers mapped.

Week 4–6

Launch & Train

Go-live, team walkthrough, documentation handover, 30-day check-in.

Claude AI

Prompts built by a practitioner — not a prompt engineer.

Powered by Claude

Architecture that earns trust, not just impressions.

Kasey architects every Claude prompt with three constraints: accurate enough that your sales team acts on it, explainable enough that they trust it, and maintainable enough that it stays current as your ICP evolves. Nothing is deployed without being tested against real CRM data.

Best for

Series A–B SaaS teamsGTM Engine retainer clientsHigh-velocity sales orgsRevOps teams with data, not insight

AI in your CRM your team will actually use.

Built by Kasey — HubSpot CAB Member, 12× certified, one of the few UK practitioners building production-grade Claude workflows for B2B GTM teams.

Book a scoping call

12× HubSpot Certified  ·  HubSpot CAB Member  ·  Claude-native GTM workflows

GK
Kasey’s AI assistant
GrowthKitty
Claude